Behind the screens : Hollywood goes hypercommercial
(eVideo)

Book Cover
Average Rating
Contributors
Ericsson, Susan.
Jhally, Sut.
Soar, Matt.
Kanopy (Firm)
Published
[San Francisco, California, USA] : Kanopy Streaming, 2014.
Format
eVideo
Physical Desc
1 online resource (1 video file, 37 min.)
Status
Available Online

Description

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Language
English

Notes

Creation/Production Credits
Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Date/Time and Place of Event
Originally produced by Media Education Foundation in 2000.
Description
Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Target Audience
Grade 9+
Target Audience
Higher education.
System Details
Mode of access: World Wide Web.

Subjects

LC Subjects
Advertising -- Motion pictures -- United States.
Commercialism.
Documentary films.
Motion picture industry -- California -- Los Angeles.
Motion picture industry -- United States.
Motion pictures -- United States -- Marketing.
Product placement.

Citations

APA Citation, 7th Edition (style guide)

Ericsson, S., Jhally, S., & Soar, M. (2014). Behind the screens: Hollywood goes hypercommercial . Kanopy Streaming.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Ericsson, Susan, Sut. Jhally and Matt. Soar. 2014. Behind the Screens: Hollywood Goes Hypercommercial. Kanopy Streaming.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Ericsson, Susan, Sut. Jhally and Matt. Soar. Behind the Screens: Hollywood Goes Hypercommercial Kanopy Streaming, 2014.

MLA Citation, 9th Edition (style guide)

Ericsson, Susan., Sut Jhally, and Matt Soar. Behind the Screens: Hollywood Goes Hypercommercial Kanopy Streaming, 2014.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.